At Fire, Ready, Aim, we create bold, thought-provoking clothing that challenges convention and sparks meaningful conversations. Our electric-pink field stamped with white frontline outlines embodies the perfect balance of chaos and harmony—protection woven through every thread of love. Each piece is a statement—a reflection of resilience, identity, and the stories of those who’ve served.
Our mission is deeply rooted in ending veteran suicide by fostering connection, purpose, and community. Through our unique designs, storytelling, and advocacy, we provide veterans with a platform to express their journeys and build a global network of supporters. We aim to donate $5 million to veteran charities and support mental health, suicide prevention, and reintegration efforts while inspiring one million lives to choose hope over despair.
Guided by values of honor, courage, and radical transparency, we believe in the power of creativity to make an impact. Fire, Ready, Aim is more than a brand—it’s a movement. Together, we take aim, let loose the arrow, and trust the journey.
Love. Defend. Disrupt. Join us in transforming clothing into a catalyst for change.
About Fire, Ready, Aim
About Blake Fisher
Blake Fisher is a seasoned professional with a rich background in military aviation and a passion for creative expression. As a Marine and former MV-22B Osprey pilot, Blake has honed skills in leadership, adaptability, and precision. Transitioning from the cockpit to the creative realm, he founded Fire, Ready, Aim, a brand dedicated to ending veteran suicide through bold, thought-provoking designs that foster connection and resilience.
Blake's journey is marked by a deep commitment to service, both in uniform and as a civilian. His experiences have shaped a unique perspective, blending the discipline of military life with the creativity of an artist. This fusion is evident in the distinctive designs of Fire, Ready, Aim, where each piece tells a story of courage, transformation, and hope.
Beyond his professional endeavors, Blake is an advocate for mental health awareness, particularly within the veteran community. He leverages his platform to spark meaningful conversations, aiming to create a world where every veteran feels seen, valued, and connected.
Connect with Blake Fisher:
J. Mark Fisher — General Counsel &
Strategic Partnerships
J. Mark Fisher is a Florida attorney and outdoorsman with more than four decades of experience in law, business, and mentorship. A lifelong hunter and Federal Firearms License holder, he instilled in his son Blake the respect, discipline, and craftsmanship that shaped Fire Ready Aim’s mission. As General Counsel, he provides strategic guidance on partnerships, brand development, and the ethical intersection between freedom, responsibility, and expression. His perspective—rooted in both legal precision and a deep love for the outdoors—helps ensure that every Fire Ready Aim product stands for something real, not just something worn.
Blaire Mitchell — Director of Brand & Business Development
Blaire Mitchell brings over a decade of entrepreneurial experience and an instinct for style, storytelling, and connection to Fire Ready Aim. As the founder of a successful yacht management company, she has built a reputation for precision, trust, and luxury-level service—skills she now channels into shaping Fire Ready Aim’s brand presence, retail partnerships, and female-forward designs. A mother of three and lifelong outdoorswoman, Blaire bridges tactical grit with refined aesthetics, ensuring the brand speaks to both strength and sophistication. Her leadership in business development, event coordination, and public representation helps drive the mission beyond apparel—creating a movement rooted in service, community, and the fight to end veteran suicide.
