Neon pink background, black boat silhouettes, and zero interest in subtlety.
This shirt is a floating roll call of the water tribe. Big Viking sportfishers built to chase monsters offshore. Scrappy jon boats that smell like mud and outboard exhaust. Bass boats, center consoles, skiffs, longships, whatever gets you out there and back again with a story. It’s the whole spectrum of “sportsman,” stacked into one pattern like a chart of bad decisions you’ll happily repeat.
The color does what it’s supposed to do. It turns heads first, then makes people look closer. Because the truth is, outdoorsmen aren’t one type. Some hunt wakes. Some hunt fish. Some hunt silence. Some just want a reason to disappear for a day and come back a little more human.
That’s Fire Ready Aim in a different uniform. Connection, not noise. A shirt that starts conversations without preaching, and a reminder that the water has a way of pulling people out of their heads and back into their bodies.
Wear it on the dock, on the plane, in a bar, or in line for coffee. Someone will ask about it. You can tell them the truth. You needed the ocean.
Shirt Specs
Neon pink performance shirt with black multi-boat silhouette pattern
86% recycled polyester / 14% spandex
4-way stretch, lightweight, breathable
Moisture-wicking and quick-drying
Modern fit
Coconut buttons
Made in Bali, Indonesia
Neon pink background, black boat silhouettes, and zero interest in subtlety.
This shirt is a floating roll call of the water tribe. Big Viking sportfishers built to chase monsters offshore. Scrappy jon boats that smell like mud and outboard exhaust. Bass boats, center consoles, skiffs, longships, whatever gets you out there and back again with a story. It’s the whole spectrum of “sportsman,” stacked into one pattern like a chart of bad decisions you’ll happily repeat.
The color does what it’s supposed to do. It turns heads first, then makes people look closer. Because the truth is, outdoorsmen aren’t one type. Some hunt wakes. Some hunt fish. Some hunt silence. Some just want a reason to disappear for a day and come back a little more human.
That’s Fire Ready Aim in a different uniform. Connection, not noise. A shirt that starts conversations without preaching, and a reminder that the water has a way of pulling people out of their heads and back into their bodies.
Wear it on the dock, on the plane, in a bar, or in line for coffee. Someone will ask about it. You can tell them the truth. You needed the ocean.
Shirt Specs
Neon pink performance shirt with black multi-boat silhouette pattern
86% recycled polyester / 14% spandex
4-way stretch, lightweight, breathable
Moisture-wicking and quick-drying
Modern fit
Coconut buttons
Made in Bali, Indonesia